Serco Usability Services becomes ExperienceLab
Global user experience agency Serco Usability Services today announces a new name: ExperienceLab. Marking their 40th year in the industry, the agency unveils a broader range of experience design services to help clients understand, define and manage the digital and non-digital experiences of customer and citizens.
Director Owen Daly-Jones says:
"We started this journey over 40 years ago and continue to be fascinated by people and technology and are always learning. Our enhanced range of services reflect our unrivalled experience when it comes to helping clients optimise their customer experiences."
The group, which began life as part of the National Physical Laboratory in the seventies, have long been recognised as one of the UK's leading authorities on usability and user experience research and count high street names such as Orange, Sky, Microsoft, Virgin Media and T-Mobile among their client list.
Owen continues:
"Each customer touch point represents an opportunity to engage with your brand, whether this is your website, your store or your advertising and marketing material. In today's climate organisations must work even harder to maximise customer satisfaction, conversion and profitability."
Further details about ExperienceLab's enhanced services can be found at www.serco.com/experiencelab and regular thoughts and discussion are featured on their blog www.experiencelab.info.