LifeView

In-context research

We love to study people in their everyday lives, tapping into unspoken desires and real life experiences. We challenge assumptions about what people do, what they think, and how they behave.

LifeView services are conducted by skilled ethnographers and social researchers, who spend time with people in their own environments, finding out how they are really using and experiencing products, services and environments.

LifeView techniques include:

• Field research
• Observation
• Informal interviews
• Contextual analysis
• Diary studies
• Longitudinal projects
  

Download the DeepSight brochure for further detail or contact the ExperienceLab team.