All Serco employees are expected to adhere to the highest standards in dealing with colleagues, customers, suppliers or shareholders. By setting these standards and by supporting each other, we aim to get the best out of our people and subsequently the best service for our customers. This is vital to our ongoing business.

We foster an entrepreneurial culture

We are passionate about building innovative and successful businesses.
This means we succeed by encouraging and generating new ideas. We trust our people to deliver. We embrace change and by taking measured risks encourage creative thinking.


We enable our people to excel

Our success comes from our commitment and energy to go the extra mile.
This means we are responsible to each other and can expect support when we need it most. We expect our people to achieve more by recognising and harnessing the power of individuals. We value our people for their knowledge, ideas and potential to contribute.

We deliver our promises

We do what we say we will do to meet expectations
This means we only promise what we can deliver. If we make mistakes, we put them right. We are clear about what we need to achieve and we expect to make a fair profit.


We build trust and respect

We build trust and respect by operating in a safe, socially responsible, consistent and honest manner.
This means we never compromise on safety. We listen. We treat others as we would wish to be treated and challenge when we see something is wrong.

View our 2008 Winners Chris Hyman, Chief Executive: Last year I was delighted to launch our new global awards which celebrate the achievements of people who have excelled in living our values, our Governing Principles. Our values are the heart of Serco and through these awards we celebrate the very best in Serco that keeps that heart pulsing and alive. For this reason we have named them the 'Pulse Awards' and describe them as celebrating the vibrant heart of Serco