Simon Herd was asked to participate in a feature in the March edition of Revolution magazine titled 'How to Travel Well'. The article examined how brands should factor in usability research at the very heart of the process when building digital systems for foreign market to make sure they meet their goals.

Simon says, "We tend to see that the core usability issues are much the same. If someone cannot find something on a website in one country, chances are they won't be able to find it on another country's site either".