There are various techniques listed below that we use during this phase to investigate the usability of your product and its brand messages fully. 

Usability testing. This technique provides a powerful tool to communicate what parts of your design work well and what requires refinement. Our open approach to usability testing enables marketing experts and designers to witness first hand the experiences of your users. Our long-standing experience allows us to provide practical design recommendations based on the results of the user testing.

Field-based evaluation. Using observational field research techniques inspired by the ethnographic method, we get a close look at your customers and assess the usability of your product in its everyday context. We use video cameras to record users' interactions with your product. The tapes enable us to share with you unique insights into customer behaviour, brand awareness, and product usage patterns, and to give you a sense of 'being there' while events unfurl.

Experience probe. We put together a probe pack which is sent out to a group of participants chosen by you to reflect your target user group. Participants use the contents of the probe pack (e.g. camera, diary) to record their feelings and perceptions of the service in question. Participants may then be called in to discuss their feedback.

Expert evaluation. Two of our consultants carry out a review of your product or service, working through it according to key tasks identified by the client. Industry standards and guidelines are used to determine where potential usability issues lie, and we then make recommendations for improvement.