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Improving everyday safety in every workplace through our new ‘high-visibility’ safety awareness campaign

Through our commitment to a vision of ‘zero harm’, we are constantly seeking out new ways to eliminate or mitigate the causes of safety incidents and work-related injuries. Across our business, our people are engaged in a wide range of high-risk activities for which we have comprehensive safety controls in place, but we also recognise that accidents can happen in any workplace environment.

Research has shown that the root cause of many such incidents are simple behavioural lapses. We set out to tackle that risk by helping our employees in every workplace better recognise and remain alert to the safety risks around them, no matter what they do and where they do it.

We wanted to draw attention to these risks in a way that our people had never seen before. Working with health and safety specialists, our frontline colleagues and an external design agency, we have developed a new ‘high-visibility’ safety awareness campaign – a visually striking suite of workplace safety resources covering a wide range of everyday risks. We also made sure that the campaign was personal, engaging and internationally applicable. Most significantly of all, we moved away from our standard brand guidelines to create a bolder and more remarkable look and feel.

“If you walk into a building site or any high-risk environment, you’ll see safety messages everywhere,” explains Nick Alford, HSE Director for Serco UK & Europe. “In such places, it’s impossible not to remain acutely conscious of health and safety and behave accordingly. How people work, how they move, how they think – it’s all shaped by risk recognition and respect. Our ambition was to capture that and bring it to life in every work environment.”

“We want everyone to think more carefully before they act. Stop rushing. Tidy up. Don’t just walk past bad behaviour. Recognise and celebrate good behaviour. Take responsibility. Around 90% of all workplace accidents are preventable and little changes can make a big difference. Our new high-visibility approach is certainly a change for us – we’re looking forward to seeing the difference it will make.”