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Working with Road Safety UAE to improve road safety awareness for our people and the wider United Arab Emirates community

The United Arab Emirates (UAE) experiences high rates of road accidents. While we specialise in delivering rail and air travel services in the UAE, we recognise that our people participate daily in UAE traffic – alongside our partners, service users and all other citizens – and that as an employer and public service provider we can make a positive difference to national road safety.

In 2017, we continued our ‘Drive to Survive’ programme and partnership with Road Safety UAE. Our activities included:

  • road safety briefings to employees and distribution of Zero Harm seatbelt covers;

  • safety awareness campaigns for seatbelts, bus travel and driving in the rain;

  • hosting our second annual ‘Road Safety Day’ in partnership with the Dubai Police, inviting local stakeholders, partners and contractors to share best practice and showcase new ideas to promote road safety, covered by local and regional news; and

  • receiving a certificate of appreciation from Dubai Airport for our road safety initiatives at the Serco-operated Automated People Mover.