Any communication from a Serco employee is a reflection on the Serco Group. Think before you speak.
Our reputation is affected by what people hear about us, either directly or through the media. So we must make sure our external communications are co-ordinated and consistent.
External presentations and speeches are good opportunities to raise awareness of Serco and enhance our reputation. However, you must consider the benefit to Serco and get approval from your manager and/or Communications manager before accepting an external speaking engagement.
Whenever there is a critical incident, there's huge pressure to communicate what has happened at the earliest possible opportunity. However, what people first read and hear about an incident will shape their perceptions of what's going on. So it is really important that we make every effort to get the facts right, and be clear about what we do and do not know, so we are accurate and concise when we communicate what has happened. We should also follow local arrangements, which will be detailed in a crisis management plan.
Ask your manager for more details.Read more