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Social media

We are each responsible for what we say online.

Social media provides new opportunities for business, communication and collaboration, and new obligations for us to protect our people and reputation.

Social media - refers to websites and applications that let users create and share content and participate in social networking. It includes sites such as Facebook, YouTube, LinkedIn, Twitter, MySpace, blogs, wikis and newsgroups. But it also includes any means through which you can digitally post text or images to someone else.

Using social media - your responsibilitie:

  • You are responsible for everything you publish on social media. If you identify yourself as a Serco employee, then you should abide by the behaviours and values of Our Code.
  • Your profile and content should be consistent with the way you would present yourself and Serco to colleagues and customers.
  • You should not post indecent, offensive, discriminatory or defamatory content.
  • Your content should respect all religious, political, economic and racial differences and opinions.
  • Your content should respect others' privacy.
  • Anything you state as fact must be correct and fair, and where you make mistakes, you should correct them as soon as possible.
  • Using social media in the workplace with company facilities must be in line with our standards on acceptable use.

Once it's out there, you can't take it back.

Read more

What you can expect from us:

  • We recognise that you may use social media for self-expression and that in some circumstances Serco's interests can be supported through these channels.
  • However, social media is a public space. If you speak as a Serco employee you should also be careful both about what you say and how you say it.
  • If we think something you say is not appropriate then we may ask you to remove it. In some circumstances we may take disciplinary action, and you may even be breaking the law.

We expect you to:

  • Make clear that your views do not represent Serco's if you publish anything about Serco in any social media space. If we ask you not to discuss particular topics for confidentiality or legal reasons you must comply. You should also comply if we ask you to remove information which breaches legislation, or any of our regulations or policies.
  • Take care you are following the Corporate Communications team's guidelines if you publish Serco information on the Internet. You should keep the material up-to-date and not compromise our intellectual property, misrepresent us or communicate in a way that may harm our reputation.
  • Tell your manager or divisional communications team if you find online material about Serco which is wrong, unfair or defamatory.

Social media provides new opportunities for business, communication and collaboration, and new obligations for us to protect our people and reputation.

A colleague is abusing team members on social media.

It's not your team, so is it any of your business?

 

1. No, but I'd probably have a word with him

Wrong. Please try again.

2. Yes, he's not following our Code. I'd definitely raise the matter

We recognise that you may use social media for self-expression and that in some circumstances Serco's interests can be supported through these channels.

However, social media is a public space. If you speak as a Serco employee you should also be careful both about what you say and how you say it.

The same requirements we have for people to respect one another in the workplace apply here. But additionally our Code tells us that we all have responsibilities when using social media. These include:

  • You should not post indecent, offensive, discriminatory or defamatory content
  • Your content should respect all religious, political, economic and racial differences and opinions
  • Your content should respect others' privacy

In this case the colleague's remarks are defamatory, they are directed at individual team members, and they're being aired in public.

This behaviour is abusive and goes against our Code. Because you are aware of this it's your responsibility to act.

You could try raising the matter and asking him to remove the content. If he doesn't do this, you should report his comments so they do not upset others.

Our Code lets you know how we will act in cases like these:

"If we think something you say is not appropriate then we may ask you to remove it. In some circumstances we may take disciplinary action, and you may even be breaking the law."

3. No, it's nothing to do with me

Wrong. Please try again.

You notice a colleague is upset.

When you ask why, they tell you that other team members are senidng them abusive 'joke' texts every hour.

How can you help you colleague?

1. This needs to be addressed. Encourage your colleague to report this. If they don't, you will

Right answer because:

Social and digital media can sometimes make us lose our bearings around what is and isn't acceptable behaviour.

In this case, this colleague is being bullied and harassed. Our Code tells us that we do not accept behaviour like this, whatever form or media it comes in:

"Everyone at Serco has the right to be treated respectfully at all times in a workplace free from any kind of bullying, harassment or violence. These behaviours are unacceptable, we will not tolerate them, and we will take action against individuals who behave in this way."

Further more, under section 1 of the Malicious Communications Act 1998 it is an offence to send an indecent, offensive or threatening telephone message to another person. If you are found guilty, the offence is punishable with up to six months imprisonment and/or a fine.

You will need to establish whether this is taking place or whether they are lighter, but still upsetting ‘jokes'. If this is malicious then you and your colleague have to Speak Up and talk to your managers or Human Resources.

You can encourage your colleague to do this. But often victims of this kind of behaviour are reluctant do so, and frequently think that they will suffer increased abuse or be regarded as troublemakers if they do.

This is not the case. We will support you and protect you for having the courage to Speak Up, and we will not allow any retaliation against you.

If your colleague won't report this matter, then our Code makes it clear that you must.

"If you see or hear violent or harassing behaviour, do not let it go unreported. Always Speak Up – the sooner the better."

2. Tell you colleague to ignore it, the others will soon get bored

Wrong. Please try again.

3. Leave them all to it, they are all being silly

Wrong. Please try again.

You notice on a colleague's blog that they have written information about the company's performance and changes in personnel that are untrue.

What should you say to your colleague?

1. Tell him he must remove the content at once or I'll have to report him

Our Code makes it clear that you have particular responsibilities when using social media. These include:

  • Your profile and content should be consistent with the way you would present yourself and Serco to colleagues and customers
  • Anything you state as fact must be correct and fair, and where you make mistakes, you should correct them as soon as possible.

It also states that:

"If we ask you not to discuss particular topics for confidentiality or legal reasons you must comply. You should also comply if we ask you to remove information which breaches legislation, or any of our regulations or policies."

Of course you have a lot of freedom of expression in you own blog. But you cannot do anything that could damage Serco, colleagues, customers or other third parties. Any views should be expressed as your own but must not contain inaccuracies about Serco.

So in this case, you should tell your colleague to remove or correct the inaccuracies in his blog at once. If these were potentially harmful, he should also publish an apology and it may be necessary for him to report his comments to his manager so any damage can be assessed.

If he refuses to do this, then you must report him.

2. Have a quiet word and suggest he correct the information

Wrong. Please try again.

3. Nothing – I should report him straight away

Wrong. Please try again.

A colleague has posted some photographs on a social networking site and emailed te link to you and colleagues on your team. They're laughing but you find the photos very offensive.

What should you do?

1. Hope it goes away

Wrong. Please try again.

2. Ask him to remove them. If he won't, take the matter further

Right answer because:

Of course this would depend on the exact nature of the photographs. But at Serco you have a right to be treated respectfully at all times in a workplace free from any kind of bullying, harassment or violence.

It makes no difference if these photographs are on a social networking site outside the workplace. This colleague has posted the link to you and your team. And our Code tells him that he has specific responsibilities as a Serco employee when using social media. These include:

  • You are responsible for everything you publish on social media. If you identify yourself as a Serco employee, then you should abide by the behaviours and values of our Code
  • You should not post indecent, offensive, discriminatory or defamatory content
  • Your content should respect all religious, political, economic and racial differences and opinions
  • Your content should respect others' privacy

If you feel that these photographs are insulting or humiliating to you, then you do not have to put up with that, and should not put up with it.

You can ask your colleague to remove the material. If he won't, or if you feel uncomfortable doing that, then you should Speak Up.

Don't be concerned that you are "making a fuss" – these behaviours are unacceptable, we will not tolerate them, and we will take action against individuals who behave in this way.

3. I'd like to ask him to remove them, but I'll just get laughed at

Wrong. Please try again.

Dilemma 1

A colleague is abusing team members on social media.

It's not your team, so is it any of your business?

 

1. No, but I'd probably have a word with him

Wrong. Please try again.

2. Yes, he's not following our Code. I'd definitely raise the matter

We recognise that you may use social media for self-expression and that in some circumstances Serco's interests can be supported through these channels.

However, social media is a public space. If you speak as a Serco employee you should also be careful both about what you say and how you say it.

The same requirements we have for people to respect one another in the workplace apply here. But additionally our Code tells us that we all have responsibilities when using social media. These include:

  • You should not post indecent, offensive, discriminatory or defamatory content
  • Your content should respect all religious, political, economic and racial differences and opinions
  • Your content should respect others' privacy

In this case the colleague's remarks are defamatory, they are directed at individual team members, and they're being aired in public.

This behaviour is abusive and goes against our Code. Because you are aware of this it's your responsibility to act.

You could try raising the matter and asking him to remove the content. If he doesn't do this, you should report his comments so they do not upset others.

Our Code lets you know how we will act in cases like these:

"If we think something you say is not appropriate then we may ask you to remove it. In some circumstances we may take disciplinary action, and you may even be breaking the law."

3. No, it's nothing to do with me

Wrong. Please try again.

Dilemma 2

You notice a colleague is upset.

When you ask why, they tell you that other team members are senidng them abusive 'joke' texts every hour.

How can you help you colleague?

1. This needs to be addressed. Encourage your colleague to report this. If they don't, you will

Right answer because:

Social and digital media can sometimes make us lose our bearings around what is and isn't acceptable behaviour.

In this case, this colleague is being bullied and harassed. Our Code tells us that we do not accept behaviour like this, whatever form or media it comes in:

"Everyone at Serco has the right to be treated respectfully at all times in a workplace free from any kind of bullying, harassment or violence. These behaviours are unacceptable, we will not tolerate them, and we will take action against individuals who behave in this way."

Further more, under section 1 of the Malicious Communications Act 1998 it is an offence to send an indecent, offensive or threatening telephone message to another person. If you are found guilty, the offence is punishable with up to six months imprisonment and/or a fine.

You will need to establish whether this is taking place or whether they are lighter, but still upsetting ‘jokes'. If this is malicious then you and your colleague have to Speak Up and talk to your managers or Human Resources.

You can encourage your colleague to do this. But often victims of this kind of behaviour are reluctant do so, and frequently think that they will suffer increased abuse or be regarded as troublemakers if they do.

This is not the case. We will support you and protect you for having the courage to Speak Up, and we will not allow any retaliation against you.

If your colleague won't report this matter, then our Code makes it clear that you must.

"If you see or hear violent or harassing behaviour, do not let it go unreported. Always Speak Up – the sooner the better."

2. Tell you colleague to ignore it, the others will soon get bored

Wrong. Please try again.

3. Leave them all to it, they are all being silly

Wrong. Please try again.

Dilemma 3

You notice on a colleague's blog that they have written information about the company's performance and changes in personnel that are untrue.

What should you say to your colleague?

1. Tell him he must remove the content at once or I'll have to report him

Our Code makes it clear that you have particular responsibilities when using social media. These include:

  • Your profile and content should be consistent with the way you would present yourself and Serco to colleagues and customers
  • Anything you state as fact must be correct and fair, and where you make mistakes, you should correct them as soon as possible.

It also states that:

"If we ask you not to discuss particular topics for confidentiality or legal reasons you must comply. You should also comply if we ask you to remove information which breaches legislation, or any of our regulations or policies."

Of course you have a lot of freedom of expression in you own blog. But you cannot do anything that could damage Serco, colleagues, customers or other third parties. Any views should be expressed as your own but must not contain inaccuracies about Serco.

So in this case, you should tell your colleague to remove or correct the inaccuracies in his blog at once. If these were potentially harmful, he should also publish an apology and it may be necessary for him to report his comments to his manager so any damage can be assessed.

If he refuses to do this, then you must report him.

2. Have a quiet word and suggest he correct the information

Wrong. Please try again.

3. Nothing – I should report him straight away

Wrong. Please try again.

Dilemma 4

A colleague has posted some photographs on a social networking site and emailed te link to you and colleagues on your team. They're laughing but you find the photos very offensive.

What should you do?

1. Hope it goes away

Wrong. Please try again.

2. Ask him to remove them. If he won't, take the matter further

Right answer because:

Of course this would depend on the exact nature of the photographs. But at Serco you have a right to be treated respectfully at all times in a workplace free from any kind of bullying, harassment or violence.

It makes no difference if these photographs are on a social networking site outside the workplace. This colleague has posted the link to you and your team. And our Code tells him that he has specific responsibilities as a Serco employee when using social media. These include:

  • You are responsible for everything you publish on social media. If you identify yourself as a Serco employee, then you should abide by the behaviours and values of our Code
  • You should not post indecent, offensive, discriminatory or defamatory content
  • Your content should respect all religious, political, economic and racial differences and opinions
  • Your content should respect others' privacy

If you feel that these photographs are insulting or humiliating to you, then you do not have to put up with that, and should not put up with it.

You can ask your colleague to remove the material. If he won't, or if you feel uncomfortable doing that, then you should Speak Up.

Don't be concerned that you are "making a fuss" – these behaviours are unacceptable, we will not tolerate them, and we will take action against individuals who behave in this way.

3. I'd like to ask him to remove them, but I'll just get laughed at

Wrong. Please try again.