Bringing service to life in transport
On 30th July 2010, London's newest mode of transport was introduced, Santander Cycles (Previously Barclays Cycle Hire). Serco designed, built and implemented this innovative scheme in conjunction with Transport for London.
The scheme has expanded from around 6000 bikes and 340 terminals to over 12000 bikes and 750 terminals and encompasses large areas of London from the Olympic Stadium in the East to Hammersmith in the West and Camden Town in the North to Battersea in the South. On average around 35,000 customers use Santander Cycles each day with the scheme having achieved the milestone of 40 million hires. It now has over 172,000 registered customers and has won numerous prestigious awards:
- 2010 The Mayor's Procurement awards - highly commended for recruitment
- 2010 UK Corporate Entrepreneur Awards
- 2010 London Cycling Campaign Best Facility Award: Barclays Cycle Hire
- 2011 Brit Insurance Design of the Year - Transport Award Winner
- 2010 Worshipful Company of Carmen Transport Environmental Award
- 2011 Infrastructure Prize the at the Institute of Civil Engineering awards for Most Innovative Transport Project
- 2011 Chartered Institute of Highways and Transport Innovation award
- 2011 National Transport Awards, prize for Innovation
- 2011 London Lifestyle Awards; prize for 'Green Contribution of the Year'
- 2011 National Outsourcing Awards for Excellence & Innovation
In early 2011 TfL awarded an expansion to the contract to Serco to support the scheme's expansion to East London, adding new docking stations in West London and increase the number available in the existing area.
The contract expansion was in total valued at approximately £50m and ran until August 2015, in line with the existing £140m six-year contract awarded to Serco in August 2009. User revenues from the scheme are paid direct to Transport for London.
Serco were responsible for the design, installation and operation of the scheme to Tower Hamlets. Serco also built a number of new docking stations in West London surrounding the Westfield Shopping Centre as well as new docking stations and additional capacity at some existing sites in the original area of service.
The expansion added over 200 new docking stations, approximately 4,500 new docking points, and approximately 2,300 new bikes into the scheme.
Since operations started, Serco have introduced a number of innovations to physical assets and the process of bike redistribution, all aiming to improve customer experience by providing either a functioning bike or docking space to customers as often as possible.
The scheme is the second largest scheme outside of China and has quickly become and iconic and essential transport mode for London.
For more information about Santander Cycles and to become a registered member, please visit https://tfl.gov.uk/modes/cycling/santander-cycles?intcmp=2295