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Welcome to Serco.com. Please review the region selection dropdown just below to get the most relevant content to your region.

We are Serco’s user-centred research and design agency.

We help organisations use the unique understanding of data and insights to design, evolve and adapt services to cater to their end-users and deliver world-class experiences.

What does ExperienceLab do?

We build on insights and evidence gathered from real people and the context in which services operate.

We engage service users and those delivering the service to ensure the final product is viable, feasible and desirable.

We iterate prototyping, experimenting and testing our ideas and solutions throughout the process to deliver results quicker and more effectively. 

We utilise multi-disciplinary teams and expertise to ensure our solutions are innovative and real-world ready. 

We focus on measuring impact, performance and feedback once a service goes live to enable a continuous focus on improvement. 

We have successfully designed and delivered award winning services in the UK, America, Europe, UAE, Japan, Australia and China, and are now engaged in doing so for businesses across the Middle East through our labs in the region.


Case Studies

Middle East Perspectives