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Bringing National Visions to Life Middle East Leadership Conference 2023
Terra, Sustainability Pavilion, Expo City Dubai

The agenda

Arrival - Coffee & Registration

Phil Malem (Serco Middle East CEO)

Purpose Driven Leadership
Dr. Oliver Wirth (Leadership Strategist)

Advise to Operate
Phil Malem (Serco Middle East Chief Executive Officer)
Arshaad Kasmani (Serco Middle East Chief Financial Officer)
Paul Bogan (Serco Middle East Chief Digital Officer)

12.30pm - 1.30pm

KSA Panel - Vision 2030
Moderator - Daniel MacGregor (Serco Middle East Corporate Development Director)
Stephen Anderson (Middle East Strategy and Markets Leader, PwC Middle East)
Mona Althagafi (Country Director - Kingdom of Saudi Arabia)

A Purpose-driven Business Model - The Giving Movement
Moderator - Hana Kharmeh (Serco Middle East Chief Human Resources Officer)
Nick Fisher (The Giving Movement - COO)
Khairunisa Suhail (The Giving Movement - Head of Design)

2.30 - 2.45pm

ESG Panel - Driving ESG in organisations and as a catalyst for growth
Moderator - Sarah Higgins (Serco Middle East General Counsel)
Sherif Tawfik (Chief Sustainability Officer, Microsoft MEA) 
Dr. Oliver Wirth (Leadership Strategist)
Kirsty Bashforth (Serco Non-Executive Director - Chair of the Corporate Responsibility Committee)

Breakout Sessions
Group 1 - ESG, Purpose & Engagement
Group 2 - Technology and Advisory
Group 3 - CX & Innovation
Group 4 - Serco Unlimited

World Economic Forum Dial-in
Moderator - Hana Kharmeh (Serco Middle East Chief Human Resources Officer)
Ibrahim N Al Zubi (Senior Vice President, Sustainability & Climate Change Adnoc Group)

Wrap up and Close
Phil Malem  (Serco Middle East Chief Executive Officer)

Useful information


The nearest hotel to the venue is Rove Hotel in Expo City Dubai. Find out more info here


The venue is accessible by car or by Dubai Metro. The nearest parking to the Pavilion is Al Forsan click for pin. Expo2020 is the closest Dubai Metro station.

Dress Code

The dress code is smart casual or Serco polo shirts.