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Just Eat Cycles pushes into the fast lane with Black Friday flash sale and “Winter Warmer” offer for Edinburgh cyclists

Published: 13 Nov 2018

  • Black Friday deal of a half-price yearly subscription 
  • Two-month pass for sale in November/December for only £15
  • Available to purchase from the app and the website

The Winter Warmer offer is a two-month pass available to purchase in November and December for only £15 – which breaks down to a daily rate of only 25p. This special offer on sale during the last two months of 2018, will enable individuals to hop on one of Just Eat Cycles’ bikes for up to one hour at a time for an unlimited amount of trips over the two months. The pass is available to purchase from the app and website.

Keen cyclists and those looking for a bargain could alternatively gear up for Just Eat Cycles’ Black Friday flash sale launching on Friday 23 November and running until Sunday 25 November. The Edinburgh cycle hire scheme will offer a heavily discounted rate for its annual pass. At only £45, the half price offer is an ideal early Christmas present that saves you from the Christmas chaos.  

Charles Graham, general manager of Just Eat Cycles, said: “We hope our winter deals will continue to offer value to the residents of Edinburgh, and to give them the opportunity to travel around the city for less. We have been really pleased with the uptake of the scheme and hope to see that trend continue. Our Black Friday flash sale is set to prove popular as we are offering a half-price annual subscription on sale for three days only.”

There are now 31 cycle stations throughout the city, including Leith, Portobello, Castle Street as well as many stations around the city centre. With a large expansion set for the next few weeks.

Just Eat Cycles was launched early this year in September by ultra-endurance cyclist Mark Beaumont, who heartily praised Edinburgh’s premier cycle scheme. 

Users can hire bikes through an annual membership, on a daily basis, or for up to an hour using the simple smartphone app, Just Eat Cycles, available for free from the Apple App Store or Google Play. Bikes can be returned to any cycle hire point at any time, with the closest available stations shown in the app. 

Just Eat Cycles uses a pricing structure that allows users to make single journeys from as little as £1.50. Hirers can use ‘extended rentals’ to enjoy trips of more than 1 hour. Trips of over 1 hour will incur an additional £1 charge for each extra 30 minutes. 

Other rates include £3 for a day pass, allowing unlimited hires of up to 1 hour each in a 24-hour period. For £90, users can sign up for an annual membership, allowing hires of up to 1 hour each for 365 days.

Serco worked with the City of Edinburgh Council, The University of Edinburgh and private landowners to create a network of hire points across the city. Further hire points will be added across Edinburgh in a rolling programme. 

The Pashley bikes will offer cyclists excellent handling and ride quality, featuring high quality Shimano gears and brakes, comfortable gel saddle, front and rear LED lights, full-length mudguards, puncture-resistant tyres (that do not compromise ride quality) and a step-through frame allowing ease-of-use for all cyclists regardless of height. The cycles have a redesigned gear set to suit Edinburgh.

The bikes are equipped with Norwegian firm Urban Sharing’s industry-leading smart technology, including built-in GPS and GSM capability enabling anonymised real-time communication between the bike and back office control systems. This will help Serco to ensure the bikes are well maintained and distributed to the correct hire point locations at the right time to meet customer demand.

The three-year concession agreement between Transport for Edinburgh and Serco will deliver a total of 1,000 manual bikes by the end of December 2018. 

The cycle scheme will also be using innovative technology including the unique hybrid lock provided by Urban Sharing the operators of cycle hire schemes in Oslo Trondheim and Bergen.

Ends                                               
 

For further information, please contact:
 

Rory Brown at Weber Shandwick
0131 556 6649/ rbrown@webershandwick.com

Laura Hamilton at Weber Shandwick
0131 460 3001/ lhamilton@webershandwick.com

Marcus De Ville at Serco
07738 898 505/ marcus.deville@serco.com