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We want to be proud of what we do

We know that the work we do is important, and we take pride in doing it well. We value energy and enthusiasm, skill and experience, and an ability to make hard work fun. We contribute both as individuals and as part of a team.

We each bring our Values to life through the ways we behave as colleagues, managers or leaders. This is how we bring PRIDE to life.

  • We develop and maintain great relationships 

  • We take pride in our work and that of our colleagues

  • We are ambassadors for Serco and show respect for the organisation

  • We demonstrate a positive, professional attitude

  • We share skills and knowledge, and encourage and support others in applying their ideas

  • We are willing to ‘go the extra mile’ 

  • We can be relied on when the going gets tough

  • We celebrate good performance and take the time to thank and praise others

  • We celebrate team successes and contribute to a positive team spirit

  • We ask questions when needed and check that we understand the answers

  • We seek to learn from colleagues

  • We are flexible and do what needs to be done

  • We take responsibility for our own performance and development

  • We are flexible and support colleagues to build a successful team

  • We work with colleagues for the benefit of the customer

  • Whenever we can, we share know-how, skills and expertise with colleagues

  • We do all we can to be the best at what we do

  • We lead by example and build a culture of excellence 

  • We create a positive team spirit

  • We recognise and praise the achievements of our team

  • We inspire and engage others through our management style

  • We value opinions within our team

  • We ensure everyone understands the responsibilities of their role

  • We actively review, plan and evaluate individuals’ training needs

  • We take time to thank those who have performed well

  • We celebrate team successes

  • We build good morale and co-operation within the team

  • We value our team and make time to support their contributions

  • We identify strengths and weaknesses within the team

  • We are visible and accessible

  • We are accountable for our actions and behaviours and consider how they affect others

  • We encourage the team to work together for the benefit of customers

  • We encourage collaboration across other teams

  • We work to build commitment and engagement and improve our team’s behaviour

  • We provide a clear vision and act as a role model to set the standards

  • We develop a culture that delivers the best results

  • We challenge and address poor performance

  • We actively encourage feedback to identify our strengths and weaknesses and motivate self-development

  • We recognise talent within teams, develop potential and encourage ambition

  • We recognise achievements, reward outstanding contributions to service delivery and celebrate success

  • We build a team environment where colleagues know each other well and collaborate together

  • We inspire others to achieve their full potential

  • We proactively encourage feedback and debate

  • We lead by example - influencing and inspiring confidence in others

  • We inspire a one team culture

  • We build team engagement and joint ownership of our goals

  • We encourage constructive challenge and set an example for personal development

  • When we say one thing and do another

  • When we behave in a way that gives Serco, our contracts, or our colleagues a bad name

  • When we show a lack of concern in the quality of our work

  • When we ignore problems, don’t use our initiative and hide behind our job descriptions

  • When we don’t say ‘thank you’

  • When we actively hamper the improvement and delivery of excellence

  • When we react inappropriately to challenge or feedback

  • When we are complacent

  • When we behave in a way that might put others at risk

  • When we display a negative attitude towards colleagues and customers

  • When we do not take responsibility for our actions, admit we are wrong or recognise how our actions affect others

  • When we choose not to work as a team by pursuing our own agendas

  • When we put our own self-interest above the needs of our customers, end users or colleagues

Hear from a colleague what Pride means to them…

This video has sub-titled versions in the following languages:
English, Français, Deutsch, Italiano, Español, Nederlands, 中文

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We work hard to earn trust and respect.


We care deeply about the services we provide and the communities we serve, and we look after each other.


We aspire to be better than anyone else at what we do.

Serco and proud

What makes our company special – a company people are really proud to be part of?