2030 and beyond

Although the Kingdom has been focusing on Saudisation since 1985, major regulatory and economic reforms have accelerated in recent years under the Vision 2030 agenda, especially with the launch of the Human Capability Development Program which aims to increase the participation of young Saudis in the economy, promoting non-oil sectors, and improving overall quality of life.

As a result, Saudi is not only encouraging the recruitment of nationals within the private sector but is also encouraging investment in their training to ensure their retention by employers as well as their contribution to a vibrant and diverse economy.

Just last year, the number of new Saudi employees entering the private sector reached 121,000 in the first quarter, according to a report issued by the Human Resources Development Fund. Another report by the National Labor Observatory published in April 2021 indicated that Saudisation in the private sector rose to 22.75% in the first quarter, compared to 20.37% during the same period in 2020.

In the next few years, we will see further great increase in the number of Saudis within the private sector, as well as growth in new skills, and the key to keeping the numbers high is to provide nationals with the required training to shape these skills and expose them to international experience that can support Saudi’s 2030 Vision and beyond. Soon enough, the private sector will be led by Saudi leaders with futuristic visions and locally grown talents.

As the Kingdom prepares to achieve its 2030 Vision, it’s heavily focusing on promoting domestic and international tourism, allowing its economy to grow beyond oil, and introducing the world to the rich history and culture of one of the region’s biggest countries.

100 million is not a small number, hence, the responsibility of achieving it fall on both the public and private sector to collaborate in order to deliver. From ensuring that the infrastructure, including airports, are properly developed and equipped with the latest technologies, to preparing the on-ground staff and providing them with the right training, the journey to a great customer experience is not easy and requires a lot of attention to details.

First impressions matter, especially with a lot of regional competition. Hence why the Saudi government, in collaboration with the private sector, should be able to provide a competitive experience from the moment tourists step foot in to the country.

With Saudi’s giga projects we learned that the country has great potential in master development of great cities that will provide great living. But when thinking of such huge projects, we have to think of everything that is related to it, from understanding who your target audience is, all the way to managing the facilities and delivering great residence and customer experience, and this is how the Saudi government has been developing its projects.

Developers should also understand the decision process of their customers in choosing a place to live or work. From the must haves to things one can compromise and use these insights to support the planning and shaping of spaces and facilities.

Developers need to spend time getting to know the target audiences and what they look for when moving to a new community. In a country that is rapidly changing and developing like Saudi Arabia, and with increasing competition for people’s attention, in-depth understanding of target audiences and actively designing with and for them will be key to attracting them to live, work and play. ‘Build it and they will come’ is a risky strategy. Proactively meeting customers’ needs, wants and priorities has a much better chance of success.

Once you understand your target audience and you deliver what is best for them, then it’s the right time to collect data from them that will allow you to continue with the development of the services, and eventually enhance their overall experience.

For example, Neom, the country’s ambitious project, is expected to be the size of Belgium when completed and is set to be the world’s first cognitive city. According to reports about the project, an operating system known as NEOS will aim to seek consent to use data from 90% of the project’s residents, which will help enhance their overall experience. It’s a proactive system that can take action, and support when needed, while collecting data. This visionary project is one of many that the country will complete in the coming years, thereby building smart and cognitive cities. From traffic management systems to 15-minute cities and smart transport initiatives – these all need extremely targeted use of data to come to life.

In the near future, we will see technology-led cities where data collection happens around the clock, enabling developers to offer solutions and enhancement immediately, and as a result maintaining the high quality of life, and maintaining the facilities for many years to come.

While it’s been around 6 years since the Kingdom announced its 2030 Vision, we can already see that a lot has been achieved to date, and in no time, the country will become a world leader across many sectors and opening the door for more international businesses and tourists to choose the country as their next destination. The future looks very promising for Saudi and the region, and this is only the beginning.