Serco Middle East has appointed Mona Althagafi as the new Country Director for Saudi Arabia, to facilitate and enable Serco’s growth in the region and Kingdom.
As Country Director for Saudi Arabia, Mona will take responsibility for the operational delivery of Serco’s core offering of data, asset and workforce management and help drive new business growth in 2021 for both Serco Saudi Services and Serco Saudi Arabia. Mona will also play an integral role in establishing and growing the Citizen Services business in the Kingdom, to support Vision 2030 with a commitment to service excellence and customer experience, strengthened through the company’s ExperienceLab division.
Bringing over 20+ years of local experience working in the Kingdom to the role, Mona’s appointment follows her previous position at the Ministry of Communications and Information Technology in Riyadh, where she successfully led the planning of the Smart Government Strategy as well as the planning and execution of the e-government program (yesser) strategy in line with Vision 2030. Whilst in this role, Mona was responsible for monitoring high-level strategic initiatives to ensure alignment with Vision 2030 plans.
Commenting on her appointment, Mona Althagafi, KSA Country Director for Serco Middle East said: “In the Kingdom, Serco is committed to supporting Vision 2030 and is working in partnership with the Government to realise its ambitions whilst maintaining its focus on nationalisation. A big part of this includes working with key Ministries to write policies, set agendas and advise on commercial models. I’m excited to contribute to this important work and lead some of the best local talent and teams in the region, to help shape the transformation of different sectors. I’m also looking forward to driving new business growth and supporting with the delivery of essential services in Saudi Arabia in 2021, which will make a positive difference to the region.”
Phil Malem, Chief Executive Officer, Serco Middle East commented on the new appointment: “Mona is a passionate Saudi National and Government Services expert, who we are delighted to have at Serco to lead our Saudi operations. She has a wealth of local knowledge and experience supporting key businesses, ministries and governments, and combined with our international expertise, she will continue her excellent track record with Serco. We look forward to welcoming Mona to the team and supporting her as she starts this new chapter in the Kingdom”
In Mona’s new role, she will report directly to Serco Middle East CEO Phil Malem as a crucial part of the Serco Middle East executive management team.