External communication toolbox
Our policies, standards and other resources
We have more in-depth Group policies, standards and guidance covering different aspects of external communications. You can find links to them here.
In addition, there may be specific policies and procedures that apply where you work. Your manager can tell you about these. If you are unsure then always ask your manager.
(Please note: some of our resources are only available to Serco employees. In this case, you’ll need to log in to MySerco to access them. If you have problems accessing them, please request a copy from your manager.)
SMS-PS-BC Business Conduct and Ethics
One page statement defining Serco’s commitment to operating with integrity and respecting human rights.
SMS-GS-BC4 Reputation Brand and Communications
Describes the principles and requirements that must be met to ensure that strategies and processes are implemented to protect and enhance our reputation and ensure effective communications in the event of crises.
SMS-GSOP-O1-1 Charitable Donations Sponsorship and Other Contributions
Sets out the approval and recording procedure when giving charitable donations, arranging sponsorships and/or other contributions or when Serco receives sponsorship and/or other contributions from third-parties (including suppliers).
A disclaimer is a formal statement making it clear that you are not legally responsible for something, such as the information you publish.
When a company is listed on an exchange it must follow regulation requirements and disclose certain information about itself. Disclosing this information is designed to prevent fraud and the ability to manipulate the market or prices.
If you're a manager
Ensure all rules about communication are followed properly.
Only communicate to the public or the media when you have the approval of Serco.
All communications made to external audiences on behalf of Serco must be cleared by Media Relations team.
During a potential or actual crisis, follow guidelines as set out in our Crisis Communications Manual.
Ensure sponsorship is managed and approved.
Ensure all web and marketing communications are kept up to date.