Social media toolbox
Our policies, standards and other resources
We have more in-depth Group policies, standards and guidance covering different aspects of social media. You can find links to them here.
In addition, there may be specific policies and procedures that apply where you work. Your manager can tell you about these. If you are unsure then always ask your manager.
(Please note: some of our resources are only available to Serco employees. In this case, you’ll need to log in to MySerco to access them. If you have problems accessing them, please request a copy from your manager.)
Acceptable Use of Information Systems including Social Media
Sets out the behaviours that must be adopted, the rules that colleagues must abide by and the legal requirements that must be complied with when using information systems. These include using the internet, social media and email to access, process and publish information either owned by or referencing Serco, our colleagues, clients or business. partners.
Reputation, Brand and Communications
Describes the principles and requirements that must be met to ensure that strategies and processes are implemented to protect and enhance our reputation and ensure effective communications in the event of crises.
Social media refers to websites and apps that let users create and share content and participate in social networking.
It includes well known sites like Facebook, YouTube, Flickr, LinkedIn, Twitter, Instagram and Snapchat, as well as blogs, wikis, newsgroups, emails, texts – and any other means through which you can digitally post text or images to someone else.
If you're a manager
Clearly communicate the requirements of the Acceptable Use policy, standards, procedures and key controls.
Ensure that all colleagues understand the standards of behaviour expected of them in the use of social media. Escalate matters when behaviour falls below its requirements.
Implement local controls for providing assurance that acceptable use risks are being effectively managed.