Serco's First Nations 'Future Dreaming' artwork

Serco's Reconciliation Action Plan cover artwork, Future Dreaming, conveys three central themes that are all very relevant to our work: Community, Collaboration and Care.

At the heart of the artwork are four circles representing Serco’s values of Trust, Care, Innovation and Pride. The circles are interlinked by weaving pathways which radiate out, illustrating how our values are extended to the communities we support and where we can share knowledge. The two ellipses at the centre represent clapping sticks - a celebration of culture and life.

At the corners, four large U-shapes represent coming together and collaboration, and this is further symbolised in the smaller U-symbols representing spaces where we can listen and share learning to become wiser and care for each other. The straight and parallel lines illustrate a journey to growth and a better future. Throughout the artwork, the organic lines and shapes are inspired by the many natural forms across Australia.

The artwork pairs colours from Serco’s colour palette with colours symbolic of culture and Country. Ochre (deep red) is symbolic of a type of clay that forms colourful layers of land in outback Australia and is used in ceremonies and storytelling. Red is symbolic of Uluru, a place of great cultural significance for Aboriginal peoples nationwide. Blue represents waterways that continue to be culturally vital to many Aboriginal and Torres Strait Islander communities throughout Australia. Green recognises the importance of plants – for food, medicine and sustainability. Purple, orange and white represent the rugged earth and pristine beaches of the Yorke Peninsula, known for its geological significance and bright pink salt lakes.

National Manager Indigenous Affairs & Connection Andrew Bartha is excited to share that ‘Future Dreaming’ can now not only be seen across our Stretch RAP but also out and about in community, worn by our staff and shared within our networks.

“This artwork is instantly recognisable across our business and beyond supporting the key principle of connectedness through caring and responsibility, key themes that underpin First Nations life. I am proud to have been part of working with Charmaine to capture the sentence of our business and the vital work we do,” said Andrew.

“Being out in community wearing our thoughtfully deigned shirts start conversations and supports weaving pathways of connectedness with our Elders and community leaders. They are proud to yarn with me and the team and see Serco’s commitment to gathering together in unity to drive the best outcomes for all First Nations peoples”.

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