Edinburgh Cycle Hire
We put the customer at the heart of our solutions, in Edinburgh we used intuitive technology to create a simple hire process for all. We introduced a hybrid solution that offered a mix of both fixed docking stations and virtual docking locations creating flexibility for users.
This hybrid solution revolutionised cycle hire; the technology is now on the bike not on the dock, the key advantage of this is in enabling us to know where the bike is at any one time.
We identified the right partners to develop this new hybrid solution – Urban Sharing from Norway brought the smart technology on the bike, and Pashley Cycles from the UK delivered a high quality, easy on the eye, British-made bicycle for public hire. Giving the customer confidence and comfort from a trusted source.