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Clear space

The Serco Impact lockup clear space conforms to the guidelines for the Serco Logo. The clear space (indicated by the solid line) is the minimum area around the Serco Impact lockup that must remain clear of typography or any other graphic device.

The formula for the clear space is shown here and applies to all sizes of identity reproduction. It is calculated by using the size of the ‘O’ in the Serco wordmark and varies in direct proportion to the size at which the Serco Impact lockup is reproduced.

 

The Impact strapline clear space follows a similar guide except the ‘I’ of impact is used to determine the clear space and varies in direct proportion to the size at which the Impact lockup is reproduced.