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Size and application

Wherever possible, the logo should be positioned in the top right hand corner. The main exception to the rule will occur when using the logo online, where it is best practice to place the logo top left.

The diagram below shows the relative width sizes for the Serco logo on standard print formats. Any other formats should be sized proportionally, or replicate the size of the closest format shown here. For example, a square A4 format (210mm x 210mm) should use the size and margin guidelines for A4.

Minimum size

To make sure that the identity is always readable and recognisable, and retains its brand strength, it must not be reproduced smaller than 12mm in width.

When enlarging or reducing the identity in size, always scale in proportion