Always use the correct artwork
The logo should always be reproduced from the master artworks and should never be altered, distorted, redrawn, recoloured or manipulated in any way.
Please ensure that the Serco logo is used correctly at all times.
The examples shown below are some unacceptable uses of the Serco logo:
Never alter any of the logo elements
Never compress or expand the logo
Never add any effects to the logo
Never re-colour the logo*
There is an exception in place when Serco are celebrating 'Pride' events when the Serco approved Pride logo can be used. This is available on the Brand Bank.
Never recreate with an alternate typeface
Never use as a keyline
Never attach any additional names
Never place on a busy background
Never place on a similar coloured background
Never use as a regional lockup
Never use as a divisional lockup
