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Logo variations

The primary logo should always be used in the first instance, on a white background.

When spot colours are not available or suitable then the CMYK or RGB versions should be used.

If there is a possibility of the loss of tint/colour clarity, such as when used small in news print, then the logo should be produced as a solid in single colour black. No other single solid colour is permitted.

When used on dark backgrounds the identity is reproduced white out.

When using the logo with a background image, such as video, always ensure there is enough contrast and clarity between the image and logo. When possible the White/Red version of the logo should be used.

Download logo variations below, the following formats are available in vector (EPS) and raster (PNG, JPG) formats.

Applying the white out and white/red logo variations

Good application

The white out or white/red variations of the Serco logo, if used on a background image, should always be placed on an area of clarity and contrast.

Poor application

The logo should not be placed on an image where the content/subject matter of the image does not allow clarity/definition or where the colour restricts brand identity clarity/definition.