The primary logo should always be used in the first instance, on a white background.
When spot colours are not available or suitable then the CMYK or RGB versions should be used.
If there is a possibility of the loss of tint/colour clarity, such as when used small in news print, then the logo should be produced as a solid in single colour black. No other single solid colour is permitted.
When used on dark backgrounds the identity is reproduced white out.
When using the logo with a background image, such as video, always ensure there is enough contrast and clarity between the image and logo. When possible the White/Red version of the logo should be used.
Download logo variations below, the following formats are available in vector (EPS) and raster (PNG, JPG) formats.
Primary logo – Spot/CMYK/RGB
White out logo – for dark backgrounds
Black single colour logo - solid colour option
White/Red – CMYK/RGB – Background image use
Applying the white out and white/red logo variations
The white out or white/red variations of the Serco logo, if used on a background image, should always be placed on an area of clarity and contrast.
The logo should not be placed on an image where the content/subject matter of the image does not allow clarity/definition or where the colour restricts brand identity clarity/definition.