Colour, when used consistently, can become a powerful branding element. 

To build strong recognition of the brand, these primary colours must always be used when reproducing the identity.

To ensure accurate and consistent colour representation across all media, Pantone®, 4-colour process, Dulux and Web-screen values have been provided.

The primary colour palette for the Serco brand is Serco Grey, with an accent colour of Serco Red. These colours distinguish our brand and create a strong brand recognition. In the first instance the primary colours should be used.

Tints

The colours can be used in tints of 20% intervals i.e. 100%, 80%, 60%, 40% and 20%.