Skip to content

Welcome to Serco.com. Please review the region selection dropdown just below to get the most relevant content to your region.

Quotation

Using the magnifier as quote marks enforces the brand visual system at a subtle level.

 

Quotation

Lora Medium/Semi bold set at 16pt or greater. Use sentence case for Quotations.

Colour

Pull quotes should primarily be set in Serco Rich Red. When other colour variations are necessary, ensure that the headline retains clarity and accessibility.

Leading

When setting type, the leading should always be 5pts greater than the font size e.g. 16pt font size on 19pt leading.

Kerning and tracking

It is also recommended to set tracking at 0pt and kerning setting of optical. This aids in clarity of text making it easier on the eye.

Alignment

Text should be left aligned.

Hyphenation

Ensure words are not hyphenated.

Quote marks

Using the magnifier as quote marks enforces the brand visual system at a subtle level.

The quote marks can easily be created using the magnifier construction guides seen later in the document. The size is based on the Cap height of the pull quote text. The spacing between the marks is the same as 0.25 x X-height (X). The marks are then positioned aligned to the left of the quote and 0.5 x X-height above.