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Impact Gradient

The Impact gradient conveys Serco’s global impact on the present and the future.

It comprises of Serco Dark Purple and Serco Mid Grey. It is used predominantly as a background base layer or within a container.

The gradient is completely flexible. The angle and position of the colours is open to variation, but it must only contain the two colours of Serco Dark Purple and Serco Mid Grey. The Serco Dark Purple must also be the dominant colour area within the gradient.

When used as a background, any area that contains typographical content must predominantly be Serco Dark Purple. Indicated by the dashed line in the example. This is to ensure clarity of text and accessibility compliance. Text should primarily be white out. If other colours from the secondary palette are required, always ensure the text is clear and readable.

When used as a background, any area that contains typographical content must predominantly be Serco Dark Purple. Indicated by the dashed line in the example. This is to ensure clarity of text and accessibility compliance. Text should primarily be white out. If other colours from the secondary palette are required, always ensure the text is clear and readable.

Another gradient colour balance example.

See example of gradient in use as a background.

To complement the Impact gradient, the graphic device has been developed to incorporate a transparent gradient for use as an overlay, creating dynamic and engaging graphics. These can be craeted in Adobe illustrator of inDesign, see section on Graphic devices.