Lighting

Colouring and lighting in Serco photography should be consistent. Images should have unfiltered natural lighting, that enhances the natural detail and colour of the subject. Lighting should be balanced across shadows, midtones and highlights.

Don’t increase shadows or highlights if the image begins to look unnatural or over exposed.

Colour

When colour correcting an image, make sure colours remain balanced and natural.

Don’t use images that appear washed out or desaturated.

Ensure colours are corrected across images and video content.