The Serco logo comprises of our brand name ‘Serco’ and the graphic device, the red ellipse.
These elements are a fixed size and position to one another. They have been designed to be produced at any size.
The ellipse forms a graphic device which can be used as part of the Serco visual system. Details of how to use the graphic device are explained in the guidelines.
Always use the master artwork, never recreate, redraw or trace our logo.
How to ensure you are using the correct logo
You can identify whether you are using the correct logo by looking at the ‘C’ and ‘O’ which are almost perfect circles.
We made these changes in 2016 as it works better at any size and complements our corporate typeface, Avenir. The change is subtle but important.