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Our purpose: To 'impact a better future' is the global strapline, clearly articulating why we do what we do.

Set in Avenir Next (red and grey) to work seamlessly with the Serco master ident. The unique configuration enables the strapline to stand out regardless of medium.

An Impact Lockup has been created for use across all collateral, on and offline. When the Impact lockup is used in isolation the Serco master brand (without the lock up) must also feature as part of the same collateral. This will ensure there is always a correlation between Serco and impacting a better future.